Leading digital experience platform and content management service
At the time of exiting, EPiServer (“the Company”) connected ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer’s platform combined content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowered online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServer’s platform gave customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach meant that customers can maximize their investment in digital marketing and increase ROI.
The Company was founded in 1994 with offices in the US, Sweden, Denmark, Norway, Finland, the Netherlands, South Africa, Australia, Spain, UAE and the UK.
In December 2010 the IK 2007 Fund acquired a majority stake, before the platform was later sold to Accel-KKR in December 2014.
Our Value Creation Strategy
During our ownership, we worked alongside the management team to:
- Support organic growth via leveraging strong market position;
- Drive international expansion; and
- Consolidate the market through the use of buy-and-build opportunities.