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Oriflame

Status
Realised
Country
Sweden
Strategy
Mid Cap
Sector
Consumer
Entry
Oct-99
Exit
Aug-06
Fund
IK 1997
Website
oriflame.com
News
Industri Kapital sells its entire holding in Oriflame
Industri Kapital has reduced its shareholding in Oriflame to 4.5 per cent
Industri Kapital has reduced its shareholding in Oriflame to 11.8 per cent
Oriflame transaction completed

Leading beauty and personal care producer

Oriflame (“the Company”) is a leading global direct sales cosmetics company. Founded in 1967, the Company develops and markets a full range of beauty products including colour cosmetics, skin care and fragrances.

The IK 1997 Fund acquired Oriflame through a public offering on the London Stock Exchange in October 1999. IK completed a partial exit in March 2004, through an IPO on the Stockholm Exchange and gradually reduced its stake over the following years. In August 2006 IK 1997 sold its remaining holding in Oriflame.

Our Value Creation Strategy

During our ownership, we worked alongside the management team to:

  • Continue geographic expansion;
  • Develop sales management;
  • Refine logistics and manufacturing; and
  • Achieve product supply improvements.