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Touristry

Status
Realised
Country
Sweden
Strategy
Small Cap
Sector
Consumer
Entry
May-16
Exit
May-18
Fund
IK SC I

Market leading operator of sightseeing bus and boat tours in Nordic capitals

Touristry is a leading provider of bus & boat-based sightseeing tours and operator of tourist information desks through owned subsidiaries in Stockholm, Copenhagen and Berlin, and as a franchise in Helsinki, Tallinn and Riga. The Company manages brands such as Red Buses and Red Sightseeing, and provides services to over 1.3 million tourists per year.

The IK SC I Fund acquired a 94% stake in Touristry in May 2016 in a primary transaction from the founder. In May 2018, Touristry was sold to Tourism Group Holding BV.

Our Value Creation Strategy

During our ownership, we worked alongside the management team to:

  • Support organic growth leveraging off Touristry’s strong concept;
  • Achieve numerous operational improvements; and
  • Make strategic add-on acquisitions in Northern European cities.