Market leading operator of sightseeing bus and boat tours in Nordic capitals
Touristry is a leading provider of bus & boat-based sightseeing tours and operator of tourist information desks through owned subsidiaries in Stockholm, Copenhagen and Berlin, and as a franchise in Helsinki, Tallinn and Riga. The Company manages brands such as Red Buses and Red Sightseeing, and provides services to over 1.3 million tourists per year.
The IK SC I Fund acquired a 94% stake in Touristry in May 2016 in a primary transaction from the founder. In May 2018, Touristry was sold to Tourism Group Holding BV.
Our Value Creation Strategy
During our ownership, we worked alongside the management team to:
- Support organic growth leveraging off Touristry’s strong concept;
- Achieve numerous operational improvements; and
- Make strategic add-on acquisitions in Northern European cities.