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VSM Group

Status
Realised
Country
Sweden
Strategy
Mid Cap
Sector
Consumer
Entry
Apr-97
Exit
Feb-06
Fund
IK 1994

VSM Group produces top-of-the-line household sewing machines with related accessories and software. The company markets and sells advanced sewing machines, overlocks and accessories for creative sewing under the brands Husqvarna Viking and Pfaff. 

With its global brands, VSM is one of the world’s leading players in the premium segments of the textile machine industry.  The group has manufacturing facilities in Sweden and the Czech Republic, 16 sales companies and distributors in 57 countries with the world’s largest dealer network consisting of some 4,100 sales-points. VSM has around 2,000 employees, of whom 500 are based in Sweden.

In April 1997, VSM was acquired by the IK 1994 Fund from Electrolux. It was subsequently sold to affiliates of Kohlberg Management IV L.L.C. in February 2006. Affiliates of Kohlberg already controlled the well known Singer brand of household sewing machines. The transaction was made by a holding company, called SVP Holdings, reflecting its ownership of the Singer, Viking and Pfaff brands.

Our Value Creation Strategy

During our ownership, we worked alongside the management team to:

  • Further penetrate the high-end embroidery segment;
  • Emphasise after-market sales of accessories and software;
  • Enhance dealer network which focuses on hobby segment; and
  • Make strategic add-on acquisitions.
    • Acquired Pfaff in 2000.