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Ellos

Status
Realised
Country
Sweden
Strategy
Mid Cap
Sector
Consumer
Entry
Nov-95
Exit
Jul-97
Fund
IK 1994
Website
ellos.se

Leading online clothing and homeware retailer

Ellos (“the Company”) is a leading home shopping and e-commerce company headquartered in Borås, Sweden. Its main product area is clothing and the Company also ran a substantial financing operation at the time of exit.

During IK’s ownership, Ellos was mail-order company in the Nordic countries. The IK 1994 Fund acquired Ellos from ICA in November 1995, with stake later sold to La Redoute in July 1997.

Our Value Creation Strategy

During our ownership, we worked alongside the management team to:

  • Support geographical expansion, primarily targeting Denmark and the Baltic states;
  • Achieve operational improvements through international benchmarking;
  • Utilise segmented, targeted mailings; and
  • Make strategic add-on acquisitions.
    • Acquired Josefssons, Sweden’s fourth largest mail-order house.