Leading marketing and brand awareness platform

Mecenat (“the Group”) is a marketing technology group connecting students, alumni, young professionals and seniors in Sweden with well-known brands by providing access to unique and relevant discounts.

Established in 1998 by Jonas Levin, the Group is the undisputed market leader in Sweden boasting a user base of over two million members and partnering with brands including Apple, Microsoft, HP, Adidas, H&M and Hotels.com.

IK Partners acquired its stake in the Group in September 2021, alongside the founder and management team, before exiting to Inflexion in December 2024.

Our Value Creation Strategy

During our ownership, we worked alongside management to:

• Further capitalise on the Group’s already extensive user base of students and alumni;
• Extend local and small online business areas through increased focus on B2B marketing and student-relevant cities;
• Utilise strategic M&A opportunities.

Quote from the Client

“We would like to thank IK for their support during the past three years. This period has seen Mecenat develop into an even stronger business thanks to the hard work and dedication of our employees. The Group has experienced tremendous growth and transformed into a leading marketing technology and brand awareness platform with a unique business model and digital-first approach to fostering brand loyalty.”

Jonas Odéhn, Chief Executive Officer of Mecenat Group