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Mecenat

Students and Young Professionals
c. 1.3 million
Vendors
c. 4,500
Application Downloads
c. 2.7 million
Status
Current
Country
Sweden
Sector
Business Services
Entry
Aug-21
Fund
IK SC II

Leading marketing technology company connecting blue-chip vendors with the highly attractive user base of students and young professionals

Mecenat (the “Company”) is a marketing technology company connecting students, alumni and young professionals in Sweden with well-known brands by providing access to unique and relevant discounts. Established in 1998, by Jonas Levin, the Company is the undisputed market leader in Sweden boasting a user base of approximately one million students and partnering with over 4,500 vendors. Notable partners include Apple, Microsoft, HP, Adidas, H&M and Hotels.com. IK Partners acquired its stake in the Company in September 2021, alongside the founder and management team. Jonas Levin remains on as Chief Executive Officer.

What Attracted Us to the Business

  • Strong market fundamentals in both user and vendor base
  • Undisputed leadership in an attractive niche market
  • Scalable business model
  • Defendable market position

Our Value Creation Strategy

We are working alongside management to:

  • Further capitalise on the Company’s already extensive user base of students and alumni;
  • Expand local vendor base to improve relevant for students in various regions; and
  • Utilise strategic mergers and acquisitions opportunities.

“We are excited to be partnering with IK as we enter the next stage of our journey. Our success to date has been driven by remaining relevant for tomorrow’s trendsetters and students by developing our technology to connect them with the most appealing products and services from today’s leading brands. With IK’s support, we aim to further develop our business by expanding into complementary affinity groups and ensuring we remain the top-of-mind marketing channel for reaching students and young professionals.”

Jonas Levin, Founder and Chief Executive Officer

Investment Team

Kristian Carlsson Kemppinen

Managing Partner, Head of Small Cap Strategy
Stockholm

Carl Jakobsson

Director
Stockholm