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Wishcard

Geographies
5
Brands
500+
Retail Outlets
110,000+
Status
Current
Country
Germany
Strategy
Partnership Fund
Sector
Entry
Oct-22
Fund
IK PF II

Leading European gifts and rewards platform

Founded in 2014 and headquartered in Brilon, Germany, Wishcard Technologies Group (“Wishcard” or “the Company”) is a leading gift and rewards platform available in Germany, Austria, Switzerland and Italy. Wishcard has partnered with over 500 brands to create the most comprehensive voucher offering. Notable brands include Amazon, H&M, Apple, IKEA and Zalando. The Company also provides business-to-business (“B2B”) gift solutions to corporate partners.

Wishcard’s go-to-market strategy is multifold and its distribution network encompasses more than 110,000 retail outlets. Where its B2B offering is concerned, sales are made directly.

In October 2022, IK Partners acquired a minority stake in Wishcard alongside EMZ Partners and Oakley Capital which enabled both the founding and broader management teams to regain a majority position in the Company.

What Attracted Us to the Business

  • Occupies leading position in the gifting and reward market
  • Growing demand for flexible incentive solutions
  • Underpenetrated business-to-consumer (“B2C”) market in Europe
  • Scalable platform for new client onboarding

Our Value Creation Strategy

We are working alongside management to:

  • Continue developing presence in the B2C Retail sector;
  • Increase penetration of the B2B market and develop additional products;
  • Drive further e-commerce growth; and
  • Pursue international expansion.

Quote from the Client

“We are immensely proud of the development Wishcard has undergone in recent years and we have even more ambitious plans for the future. In this context, we are convinced that this consortium of experienced investors has the skills and know-how to support our continued international and portfolio expansion. We are very pleased to welcome IK, EMZ and Oakley Capital as our new long-term partners.”

Verena Argauer, Chief Operating Officer, Wishcard

Investment Team

Detlef Dinsel

Managing Partner, Head of Partnership Fund Strategy
Hamburg